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This web page had the following in the site, "Buying a great used vehicle is easier than ever." We saw that the web site stated " Look for the Buy with Confidence logo for exclusive." It also said " Purchase and ownership benefits - at no additional cost. Your Free Buy With Confidence Benefits. Available Extended Vehicle Repair Coverage. Free CARFAX Vehicle History Report. Certified Dealers Dedicated to Great Service. No Reported Structural or Frame Damage." The header had new cars as the highest ranking optimized keyword. It is followed by used cars, find new cars, and find used cars which isn't as ranked as highly as new cars. The next words newcars.overstock.com uses is cars for sale. used cars for sale was included and could not be understood by search parsers.